About Us
We won’t bore you with the ubiquitous “Our Vision” page, but our mini-history tells our story quite well. The vision for Apparel Studios came when Owner/Creative Director Jason Parmer, then Associate Director of Communications for Asbury College, was on a trip to LA to visit some of his friends from his film days in LA. Studying the processes of several large-scale production companies, it became obvious that these companies produced outstanding, but very expensive work, fueled by even more more outstanding, but even more expensive ad agencies. They were successful because they guaranteed a working strategy by research, and found a way to attract their target audience. But clients paid top dollar for these services.
So, we began to wonder. What if a production company and ad agency were housed under one roof? That way high-quality products could be produced with ad agency research, strategy and philosophy governing it, and also saving the client a lot of money.
With a lot of anticipation, and a lot of prayer, Apparel Studios was born, with a vision to provide ad agency-quality service to companies of all sizes and advertising budgets. Our goal remains the same: dress to impress your target audience.
What We Do
Simply put, we are a one-stop advertising agency. We will work with you to develop a marketing strategy that shows off your brand’s best strengths. We start with a strategy.
That strategy depends on the success of various media types, which we also handle in-house. Video & Film production, graphic design, web design, multimedia design and writing are just a few components we utilize to create your unique style.
All About the Target
Never forget–your target audience consists of REAL people. Just like you. Question. When was the last time you jumped off the couch after seeing a commercial for “Joe’s Used Car Emporium” to get your $3,000 “Push Pull or Tow!” jalopy? So if a screaming car salesman can’t get you to buy a car, what will? That’s where we come in. We strategize what it takes to attract real people, like you, to use your brand’s product or service.
Services
Video & Film Production
Commercial Production
Graphic & Print Design
Web Design & Development
Multimedia Production
Writing
Who We Are
Jason Parmer, Creative Lead
With more than 10 years of award-winning experience in video, film and design, Jason Parmer embarked on a journey founding Apparel Studios nearly three years ago. Jason’s breadth of advertising experience ranges from working at two International Olympic Games to the feature film “Seabiscuit” to developing award-winning campaigns for clients across the nation. Jason holds his bachelor’s degree from Asbury College’s internationally-acclaimed media communications program, and a semester-long study at the Los Angeles Film Studies Center.
Email Jason @ jason [at] apparestudios [dot] com
Christine Amerman, Production Manager
As an international award-winning producer, Christine Amerman combines her passion for storytelling and creativity with an immaculate attention to detail and production value. Her portfolio includes everything from PBS documentaries to news features in international magazines, and her work with PBS earned her the National Educational Television Committee’s coveted top award. With an M.A. from Baylor University and studies in Oxford, England, Christine’s work is full of creativity and intellect.
